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Unika living: rebranding

The rebranding of Unika Living was developed to give the brand a more distinctive and contemporary visual identity, rooted in its Mediterranean character. The work brings together art direction, graphic design and brand strategy to create a cohesive system across identity, packaging and brand touchpoints.

Category

Branding

Category

Branding

Year

2024

Year

2024

Location

Spain

Location

Spain

Scope

Creative Direction | Strategy | Graphic Design

Scope

Creative Direction | Strategy | Graphic Design

A new expression of unika

The rebranding began with the creation of a distinctive visual identity rooted in the essence of the brand. At its centre, the new symbol abstracts the U of Unika and the silhouette of an armchair, bringing together the brand name and its connection to furniture in a single, recognisable form.

From the logo construction to packaging, graphic applications and brand details, each element was developed as part of one cohesive visual system. The result is an identity that feels contemporary and refined while retaining a strong connection to Unika's craft and Mediterranean character.

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Let's discuss your project

Every project begins with listening. Understanding the vision behind a brand is the foundation for creating experiences that feel coherent, memorable and authentic.

Let's discuss your project

Every project begins with listening. Understanding the vision behind a brand is the foundation for creating experiences that feel coherent, memorable and authentic.

Let's discuss your project

Every project begins with listening. Understanding the vision behind a brand is the foundation for creating experiences that feel coherent, memorable and authentic.